Welcome to More Than Style!
I am Haejin living in Philadelphia and originally from Korea. I am a graduate student at Thomas Jefferson University studying Global Fashion Enterprise.
While I study fashion, I get to have interested in sustainability in fashion and realized how much it is important for our future and environment. Also, the industry is moving toward sustainability as 66% of global millennials are willing to spend more on brands that are sustainable, according to the State of Fashion 2018 report by BoF & McKinsey. However, I realized that people including me lack much information about it and just tend to follow brand marketings and fashion trends blindly. I created this blog to share my researches and learnings about sustainable fashion and what we can do about it. I also want to communicate with readers and share many different thoughts though this blog. I hope this blog help both customers and industry proceed to sustainability.
What to expect on this blog..
This blog is basically to increase your knowledge for sustainability and to help you shop and style sustainably.
- information and news about sustainable and ethical fashion
- introducing sustainable brands
- tips how to shop in sustainable ways
- tips how to style with sustainably and ethically made items
- styling and outfit ideas with minimal and slow fashion
The blog’s readers..
The target readers are mainly Millennial women in their 20s-40s. They are trend setters but conscious shoppers at the same time. They are active social media users and may even have their own blog or Youtube channel. They communicate a lot through internet and get most of the information online. Their lifestyles are simple and minimal.
More Than Style 